Handbook of Service Marketing Research
Latest Publications

TOTAL DOCUMENTS

33

(FIVE YEARS 0)

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3

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Published By Edward Elgar Publishing

9780857938855

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A meta-analytic investigation of the antecedents of digital piracy

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00030 ◽

2014 ◽

pp. 437-464

Author(s):

Steven A. Taylor ◽

Chiharu Ishida ◽

Horace Melton

Keyword(s):

Digital Piracy ◽

Analytic Investigation

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Customer engagement: a new frontier in customer value management

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00012 ◽

2014 ◽

pp. 97-120 ◽

Cited By ~ 2

Author(s):

Sander F.M. Beckers ◽

Hans Risselada ◽

Peter C. Verhoef

Keyword(s):

Customer Value ◽

Customer Engagement ◽

Value Management ◽

New Frontier ◽

Customer Value Management

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Transformative service research: an emerging subfield focused on service and well-being

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00036 ◽

2014 ◽

pp. 557-579 ◽

Cited By ~ 6

Author(s):

Amy L. Ostrom ◽

Daniele Mathras ◽

Laurel Anderson

Keyword(s):

Well Being ◽

Service Research

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Rethinking the roles of marketing and operations: a service-ecosystems view

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00032 ◽

2014 ◽

pp. 467-488 ◽

Cited By ~ 2

Author(s):

Stephen L. Vargo ◽

Robert F. Lusch ◽

Melissa Archpru Akaka

Keyword(s):

Service Ecosystems

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Frontline employees and performance: optimizing the frontline, maximizing the bottom line

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00020 ◽

2014 ◽

pp. 244-269

Author(s):

Sandra Streukens ◽

Tor W. Andreassen

Keyword(s):

Frontline Employees ◽

Bottom Line ◽

And Performance ◽

Performance Optimizing

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Building long-term relationships between service organizations and customers

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00008 ◽

2014 ◽

pp. 11-36

Author(s):

Ruth N. Bolton ◽

Ranjit M. Christopher

Keyword(s):

Service Organizations

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Customer Relationships and Loyalty

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00007 ◽

2014 ◽

pp. 9-10

Keyword(s):

Customer Relationships

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Creating social value through citizen co-creation

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00037 ◽

2014 ◽

pp. 580-608

Author(s):

P.K. Kannan

Keyword(s):

Social Value

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Service for Society

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00035 ◽

2014 ◽

pp. 555-556

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Rethinking the Market Function

Handbook of Service Marketing Research ◽

10.4337/9780857938855.00031 ◽

2014 ◽

pp. 465-466

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