New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Published By Springer International Publishing

9783319119267, 9783319119274

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I am a Bridge: Overview of Teaching Philosophy

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_77 ◽

2014 ◽

pp. 240-240

Author(s):

Eli Jones

Keyword(s):

Teaching Philosophy

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College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_5 ◽

2014 ◽

pp. 17-24

Author(s):

Timothy P. Meyer ◽

Kathryn A. Gettelman ◽

Thomas R. Donohue

Keyword(s):

College Students ◽

Brand Name ◽

Athletic Shoes

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Exploring Piracy Purchase Intensions: The Case of VCDs

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_46 ◽

2014 ◽

pp. 154-154

Author(s):

Gerard Prendergast ◽

Hing Chuen Leung ◽

Ian Phau

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Unintended Consequences of the U.S. Television Ratings System

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_32 ◽

2014 ◽

pp. 103-103

Author(s):

Kevin J. Shanahan ◽

Michael R. Hyman

Keyword(s):

Unintended Consequences ◽

The U.S ◽

Television Ratings

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Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_14 ◽

2014 ◽

pp. 56-56

Author(s):

Alain d’Astous ◽

Valérie Landreville

Keyword(s):

Sales Promotions ◽

The Impact

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Customer Automatic Thinking and Store Choice

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_13 ◽

2014 ◽

pp. 50-55

Author(s):

Arch G. Woodside ◽

Eva M. Thelen ◽

Michael Brady

Keyword(s):

Store Choice

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The Effect of Information Technology on Salesperson Performance

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_62 ◽

2014 ◽

pp. 201-201

Author(s):

Niels Schillewaert ◽

Michael Ahearne

Keyword(s):

Information Technology ◽

Salesperson Performance

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Differences between Low vs. High-Performance Exporters: A case of Chinese State-Owned Enterprises

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_61 ◽

2014 ◽

pp. 194-200

Author(s):

Bulent Menguc ◽

Brenda Deng ◽

David L. Dean

Keyword(s):

High Performance ◽

Chinese State

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An integrated model of channel conflict

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_18 ◽

2014 ◽

pp. 65-65

Author(s):

Kenneth A. Hunt ◽

William Dodds

Keyword(s):

Integrated Model ◽

Channel Conflict

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Managing Trade Promotions in Marketing Channels: Antecedents to Participation Decisions

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11927-4_54 ◽

2014 ◽

pp. 179-179

Author(s):

R. Glenn Richey ◽

Jack J. Kasulis ◽

Patricia J. Daugherty

Keyword(s):

Marketing Channels ◽

Trade Promotions ◽

Participation Decisions

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New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

I am a Bridge: Overview of Teaching Philosophy

College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing

Exploring Piracy Purchase Intensions: The Case of VCDs

Unintended Consequences of the U.S. Television Ratings System

Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions

Customer Automatic Thinking and Store Choice

The Effect of Information Technology on Salesperson Performance

Differences between Low vs. High-Performance Exporters: A case of Chinese State-Owned Enterprises

An integrated model of channel conflict

Managing Trade Promotions in Marketing Channels: Antecedents to Participation Decisions

New Meanings for Marketing in a New Millennium - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications