Handbook on Cross-Cultural Marketing
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Published By Edward Elgar Publishing

9781788978545

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Cross-cultural marketing insights

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00008 ◽

2020 ◽

pp. 9-19

Author(s):

Camille P. Schuster

Keyword(s):

Cross Cultural ◽

Cultural Marketing

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APPLIED CROSS-CULTURAL MARKETING RESEARCH

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00014 ◽

2020 ◽

pp. 82-82

Keyword(s):

Marketing Research ◽

Cross Cultural ◽

Cultural Marketing

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METHODOLOGICAL CHALLENGES OF CROSS-CULTURAL MARKETING RESEARCH

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00011 ◽

2020 ◽

pp. 51-51

Keyword(s):

Marketing Research ◽

Cross Cultural ◽

Methodological Challenges ◽

Cultural Marketing

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Future directions of cross-cultural marketing research

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00025 ◽

2020 ◽

pp. 249-264

Author(s):

Jagdish N. Sheth ◽

Atul Parvatiyar

Keyword(s):

Marketing Research ◽

Cross Cultural ◽

Future Directions ◽

Cultural Marketing

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Family-owned businesses in the global marketplace: a taxonomy for generational evolution and directions for future research

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00020 ◽

2020 ◽

pp. 166-186

Author(s):

Phil Harris ◽

Ozlem Ozdemir

Keyword(s):

Future Research ◽

Global Marketplace

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Global luxury brands: researching cross-cultural differences in motivations to consume

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00016 ◽

2020 ◽

pp. 104-114

Author(s):

Annie Peng Cui ◽

Christopher A. Nelson ◽

Alexis Yim

Keyword(s):

Cultural Differences ◽

Cross Cultural ◽

Luxury Brands ◽

Cross Cultural Differences

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Consumers perceptions and attitudes toward product placements: exploring similarities and differences between Finland and the United States

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00015 ◽

2020 ◽

pp. 83-103

Author(s):

Siva K. Balasubramanian ◽

Deepa Pillai ◽

Giacomo Gistri ◽

Nadia I. Sabour ◽

Hemant Patwardhan

Keyword(s):

United States ◽

The United States ◽

Product Placements ◽

Perceptions And Attitudes ◽

Similarities And Differences

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Methodological issues in cross-cultural research: establishing equivalence

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00013 ◽

2020 ◽

pp. 65-81

Author(s):

V. Kumar

Keyword(s):

Cross Cultural ◽

Methodological Issues ◽

Cultural Research ◽

Cross Cultural Research

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The country image literature: intellectual basis and future research directions

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00010 ◽

2020 ◽

pp. 37-50

Author(s):

Saeed Samiee ◽

Brian R. Chabowski

Keyword(s):

Future Research ◽

Country Image ◽

Research Directions ◽

Future Research Directions

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Glocalization: companies search for the right balance between globalization and localization

Handbook on Cross-Cultural Marketing ◽

10.4337/9781788978545.00009 ◽

2020 ◽

pp. 20-36

Author(s):

Svend Hollensen

Keyword(s):

The Right

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