Customer Relationship Marketing
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 13)

H-INDEX

0

(FIVE YEARS 0)

Published By WORLD SCIENTIFIC (US)

9781944659714, 9781944659721

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer Relationship Marketing: Digital Marketing and Social Media

Customer Relationship Marketing ◽

10.1142/9781944659721_0010 ◽

2021 ◽

pp. 273-308

Keyword(s):

Social Media ◽

Relationship Marketing ◽

Customer Relationship ◽

Digital Marketing ◽

Customer Relationship Marketing

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Customer Relationship Marketing: Analytical Models and Strategies

Customer Relationship Marketing ◽

10.1142/9781944659721_0006 ◽

2021 ◽

pp. 165-196

Keyword(s):

Relationship Marketing ◽

Customer Relationship ◽

Analytical Models ◽

Customer Relationship Marketing

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FRONT MATTER

Customer Relationship Marketing ◽

10.1142/9781944659721_fmatter ◽

2021 ◽

pp. i-xxii

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Ethical Foundations of Customer Relationship Marketing

Customer Relationship Marketing ◽

10.1142/9781944659721_0009 ◽

2021 ◽

pp. 245-272

Keyword(s):

Relationship Marketing ◽

Customer Relationship ◽

Customer Relationship Marketing

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Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship

Customer Relationship Marketing ◽

10.1142/9781944659721_0008 ◽

2021 ◽

pp. 223-243

Keyword(s):

Corporate Reputation ◽

Brand Relationship

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Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior

Customer Relationship Marketing ◽

10.1142/9781944659721_0004 ◽

2021 ◽

pp. 105-134

Keyword(s):

Purchase Behavior

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BACK MATTER

Customer Relationship Marketing ◽

10.1142/9781944659721_bmatter ◽

2021 ◽

pp. 333-348

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Introduction to Customer Relationship Marketing

Customer Relationship Marketing ◽

10.1142/9781944659721_0001 ◽

2021 ◽

pp. 1-20

Keyword(s):

Relationship Marketing ◽

Customer Relationship ◽

Customer Relationship Marketing

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Building B2C Relationships: Brand Equity and Customer–Brand Relationship

Customer Relationship Marketing ◽

10.1142/9781944659721_0007 ◽

2021 ◽

pp. 197-222

Keyword(s):

Brand Equity ◽

Brand Relationship

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Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework

Customer Relationship Marketing ◽

10.1142/9781944659721_0005 ◽

2021 ◽

pp. 135-163

Keyword(s):

Relationship Quality ◽

Customer Relationship ◽

Engagement Strategies

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