Handbook of Marketing and Society
Latest Publications

TOTAL DOCUMENTS

22

(FIVE YEARS 0)

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7

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Published By SAGE Publications, Inc.

9780761916260, 9781452204765

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

Handbook of Marketing and Society ◽

10.4135/9781452204765.n1 ◽

2015 ◽

pp. 1-33 ◽

Cited By ~ 2

Author(s):

J. Craig Andrews

Keyword(s):

Consumer Protection ◽

Protection Policy

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Firm Responses to Consumer Information Policy

Handbook of Marketing and Society ◽

10.4135/9781452204765.n5 ◽

2015 ◽

pp. 105-130 ◽

Cited By ~ 2

Author(s):

Christine Moorman

Keyword(s):

Information Policy ◽

Consumer Information ◽

Firm Responses

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Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications

Handbook of Marketing and Society ◽

10.4135/9781452204765.n3 ◽

2015 ◽

pp. 51-79 ◽

Cited By ~ 2

Author(s):

Paul N. Bloom ◽

Julie Edell ◽

Richard Staelin

Keyword(s):

Public Policy ◽

Marketing Communications ◽

The Public ◽

Policy Relevance

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Insights from Consumer Research on the Effects of Deceptive Advertising Regulations

Handbook of Marketing and Society ◽

10.4135/9781452204765.n18 ◽

2015 ◽

pp. 421-435 ◽

Cited By ~ 1

Author(s):

John E. Calfee

Keyword(s):

Consumer Research ◽

Deceptive Advertising

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The Effectiveness of Environmental Marketing Claims: The Roles of Consumers, Competitors, and Policy Makers

Handbook of Marketing and Society ◽

10.4135/9781452204765.n17 ◽

2015 ◽

pp. 399-420 ◽

Cited By ~ 1

Author(s):

Robert N. Mayer ◽

Linda A. Lewis ◽

Debra L. Scammon

Keyword(s):

Policy Makers ◽

Environmental Marketing

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Do Food Labels Work? Gauging the Effectiveness of Food Labels Pre- and Post-NLEA

Handbook of Marketing and Society ◽

10.4135/9781452204765.n16 ◽

2015 ◽

pp. 372-398 ◽

Cited By ~ 11

Author(s):

Brenda M. Derby ◽

Alan S. Levy

Keyword(s):

Food Labels

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Consumer Response to Warnings and Other Types of Product Hazard Information: Future Public Policy and Research Directions

Handbook of Marketing and Society ◽

10.4135/9781452204765.n15 ◽

2015 ◽

pp. 335-371 ◽

Cited By ~ 8

Author(s):

David W. Stewart ◽

Valerie S. Folkes ◽

Ingrid Martin

Keyword(s):

Public Policy ◽

Consumer Response ◽

Research Directions

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Theories and Models in Social Marketing

Handbook of Marketing and Society ◽

10.4135/9781452204765.n22 ◽

2015 ◽

pp. 506-518 ◽

Cited By ~ 18

Author(s):

R. Craig Lefebvre

Keyword(s):

Social Marketing

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The Effectiveness of Self-Regulated Privacy Protection: A Review and Framework for Future Research

Handbook of Marketing and Society ◽

10.4135/9781452204765.n20 ◽

2015 ◽

pp. 462-485 ◽

Cited By ~ 2

Author(s):

George R. Milne

Keyword(s):

Privacy Protection ◽

Future Research

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The Effectiveness of Intellectual Property Laws

Handbook of Marketing and Society ◽

10.4135/9781452204765.n14 ◽

2015 ◽

pp. 312-334

Author(s):

Alex Simonson

Keyword(s):

Intellectual Property

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