Creating Brand Cool
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 13)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781003141341

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customization

Creating Brand Cool ◽

10.4324/9781003141341-10 ◽

2021 ◽

pp. 64-73

Author(s):

Joan Abraham

Download Full-text

Anyone Can Be an Amazon.com

Creating Brand Cool ◽

10.4324/9781003141341-2 ◽

2021 ◽

pp. 3-10

Author(s):

Joan Abraham

Download Full-text

Putting the Sensory Appeal into the Sell

Creating Brand Cool ◽

10.4324/9781003141341-4 ◽

2021 ◽

pp. 25-33

Author(s):

Joan Abraham

Download Full-text

The Website as Brand Central

Creating Brand Cool ◽

10.4324/9781003141341-3 ◽

2021 ◽

pp. 11-24

Author(s):

Joan Abraham

Download Full-text

Localization and Globalization

Creating Brand Cool ◽

10.4324/9781003141341-12 ◽

2021 ◽

pp. 79-86

Author(s):

Joan Abraham

Download Full-text

Research Is Your Sherpa

Creating Brand Cool ◽

10.4324/9781003141341-5 ◽

2021 ◽

pp. 34-35

Author(s):

Joan Abraham

Download Full-text

Entertaining the Sale; It’s All About the Story

Creating Brand Cool ◽

10.4324/9781003141341-8 ◽

2021 ◽

pp. 53-59

Author(s):

Joan Abraham

Download Full-text

Merchandising an Ecommerce Website

Creating Brand Cool ◽

10.4324/9781003141341-9 ◽

2021 ◽

pp. 60-63

Author(s):

Joan Abraham

Download Full-text

Cause Related Marketing and Sustainability for Brand Distinction

Creating Brand Cool ◽

10.4324/9781003141341-11 ◽

2021 ◽

pp. 74-78

Author(s):

Joan Abraham

Keyword(s):

Cause Related Marketing

Download Full-text

Imagine the Possibilities; the Role of Virtual Reality in the Future of Retail

Creating Brand Cool ◽

10.4324/9781003141341-13 ◽

2021 ◽

pp. 87-94

Author(s):

Joan Abraham

Keyword(s):

Virtual Reality ◽

The Future

Download Full-text