Globales Marketing-Management
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21

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Published By OLDENBOURG WISSENSCHAFTSVERLAG

9783486799705

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Kapitel 3. Soziale und kulturelle Rahmenbedingungen des globalen Marketing

Globales Marketing-Management ◽

10.1524/9783486799705.93 ◽

2014 ◽

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Kapitel 16. Globales Marketingaudit und -controlling

Globales Marketing-Management ◽

10.1524/9783486799705.599 ◽

2014 ◽

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Kapitel 10. Globaler Wettbewerb und Strategie

Globales Marketing-Management ◽

10.1524/9783486799705.359 ◽

2014 ◽

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Inhaltsverzeichnis

Globales Marketing-Management ◽

10.1524/9783486799705.toc ◽

2014 ◽

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Kapitel 17. Die Zukunft des globalen Marketing

Globales Marketing-Management ◽

10.1524/9783486799705.623 ◽

2014 ◽

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Kapitel 15. Globale Organisationsstrukturen

Globales Marketing-Management ◽

10.1524/9783486799705.563 ◽

2014 ◽

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Kapitel 7. Marktsegmentierung und -Positionierung

Globales Marketing-Management ◽

10.1524/9783486799705.237 ◽

2014 ◽

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Frontmatter

Globales Marketing-Management ◽

10.1524/9783486799705.fm ◽

2014 ◽

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Anhang A. Fallstudien

Globales Marketing-Management ◽

10.1524/9783486799705.647 ◽

2014 ◽

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Kapitel 5. Technologische Rahmenbedingungen des globalen Marketing

Globales Marketing-Management ◽

10.1524/9783486799705.173 ◽

2014 ◽

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