Case Studies in the Wine Industry
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Published By Elsevier

9780081009444
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Introduction

2019 ◽  
pp. 1-3
Author(s):  
Cristina Santini ◽  
Alessio Cavicchi

Sensory and consumer sciences: What is their role as a business tool in the wine sector?

2019 ◽  
pp. 47-59
Author(s):  
Giovanni Sogari ◽  
Elena Casprini ◽  
Matteo Devigili ◽  
Tommaso Pucci
Keyword(s):  
Consumer Sciences ◽  
Wine Sector

Contributors

2019 ◽  
pp. xi-xii
Author(s):  
Lindsay Ferrara Adrienne ◽  
Lucia Irene Bailetti ◽  
Diego Begalli ◽  
Lecat Benoît ◽  
Matteo Bonfini ◽  
...  

Evaluating the validity of consumer insights into the wine business

2019 ◽  
pp. 181-190
Author(s):  
Matteo Bonfini ◽  
Giuseppe Potentini ◽  
Cristina Santini ◽  
Alessio Cavicchi

How consumer science can be employed in a terroir-based market strategy?

2019 ◽  
pp. 89-100 ◽  
Author(s):  
Chiara Mignani ◽  
Lucia Irene Bailetti ◽  
Alessio Cavicchi
Keyword(s):  
Market Strategy ◽  
Consumer Science
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