Advances in Electronic Marketing
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9781591403210, 9781591403234
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

eCRM

2011 ◽  
Author(s):  
Terry Daugherty ◽  
Matthew Eastin ◽  
Harsha Gangadharbatla

Drivers and Barriers to Online Shopping

2011 ◽  
Author(s):  
Francesca D. Riley ◽  
Daniele Scarpi ◽  
Angelo Manaresi
Keyword(s):  
Online Shopping

Unlocking E-Customer Loyalty

2011 ◽  
Author(s):  
Alvin Y.C. Yeo ◽  
Michael K.M. Chiam
Keyword(s):  
Customer Loyalty

An Online Consumer Purchase Decision Cycle

2011 ◽  
Author(s):  
Penelope Markellou ◽  
Maria Rigou ◽  
Spiros Sirmakessis
Keyword(s):  
Purchase Decision ◽  
Decision Cycle ◽  
Online Consumer

Viral Marketing

2011 ◽  
Author(s):  
Adam Lindgreen ◽  
Joëlle Vanhamme
Keyword(s):  
Viral Marketing
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