Corporate Brand Management
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Published By Springer Fachmedien Wiesbaden

9783658248994, 9783658249007
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer Touchpoint Management für Corporate Brands umsetzen

2019 ◽  
pp. 499-520
Author(s):  
Franz-Rudolf Esch ◽  
Jan F. Klein ◽  
Christian Knörle ◽  
Mirjam Stahl
Keyword(s):  
Corporate Brands

Die Corporate Brand in Richtung Mitarbeiter gestalten und verankern

2019 ◽  
pp. 285-307
Author(s):  
Joachim Kernstock ◽  
Tim Oliver Brexendorf
Keyword(s):  
Corporate Brand

Bedeutung des Corporate Brand Management erkennen und Denkschulen verstehen

2019 ◽  
pp. 3-30
Author(s):  
Joachim Kernstock ◽  
Franz-Rudolf Esch ◽  
Torsten Tomczak ◽  
Jörn Redler ◽  
Tobias Langner
Keyword(s):  
Brand Management ◽  
Corporate Brand ◽  
Corporate Brand Management

Mit Employer Branding die Arbeitgeberattraktivität steigern

2019 ◽  
pp. 331-355
Author(s):  
Franz-Rudolf Esch ◽  
Sabrina Eichenauer
Keyword(s):  
Employer Branding

Fallstudie: Rebranding – vom Ende her denken

2019 ◽  
pp. 171-180
Author(s):  
Jürgen Lieberknecht ◽  
Franz-Rudolf Esch
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