Contemporary Issues in Branding
Latest Publications

TOTAL DOCUMENTS

16
(FIVE YEARS 0)

H-INDEX

0
(FIVE YEARS 0)

Published By Routledge

9780429429156
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Branding

2019 ◽  
pp. 35-45
Author(s):  
Octavio Ibarra Consuegra ◽  
Maria Carolina Ovalle

Understanding Brands with Contemporary Issues

2019 ◽  
pp. 11-34
Author(s):  
Christopher Pich ◽  
Louise Spry

Branding – Virtual Space

2019 ◽  
pp. 153-170
Author(s):  
Alice Mazzucchelli ◽  
Roberto Chierici ◽  
Maria Teresa Cuomo
Keyword(s):  
Virtual Space

Sensory Branding

2019 ◽  
pp. 131-152
Author(s):  
Tug˘ra Nazlı Akarsu ◽  
T.C. Melewar ◽  
Pantea Foroudi

Brand Voice

2019 ◽  
pp. 116-130
Author(s):  
Gurdeep Singh Kohli ◽  
Dorothy Ai-wan Yen

Consumer-Brand Relationship

2019 ◽  
pp. 247-266
Author(s):  
Vaibhav Shekhar ◽  
Anitha Acharya ◽  
Sanjit Kumar Roy ◽  
Bang Nguyen
Keyword(s):  
Brand Relationship

Introduction to Branding

2019 ◽  
pp. 3-7
Author(s):  
Pantea Foroudi ◽  
Maria Palazzo

Offline Branding in the Digital Age

2019 ◽  
pp. 214-228
Author(s):  
Ogechi Adeola ◽  
Edwin Agwu ◽  
Chika Remigious Ezeugwu
Keyword(s):  
Digital Age

Branding

2019 ◽  
pp. 99-115
Author(s):  
Angela Bargenda
Load More ...
Sign in / Sign up

Export Citation Format

Share Document