Springer Texts in Business and Economics - Business Relationship Management and Marketing
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Published By Springer Berlin Heidelberg

9783662438558, 9783662438565

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Strategies of Business Relationship Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_5 ◽

2014 ◽

pp. 109-152

Author(s):

Ingmar Geiger

Keyword(s):

Relationship Management ◽

Business Relationship

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Customer Relationship Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_9 ◽

2014 ◽

pp. 289-329

Author(s):

Martin Gersch

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Repeat Purchasing in Business Relationships

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_3 ◽

2014 ◽

pp. 57-84 ◽

Cited By ~ 1

Author(s):

Frank Jacob

Keyword(s):

Business Relationships ◽

Repeat Purchasing

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Business Relationship Management and Marketing in a European-Chinese Context

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_6 ◽

2014 ◽

pp. 153-192 ◽

Cited By ~ 1

Author(s):

Alexander Tirpitz ◽

Miaomiao Zhu

Keyword(s):

Relationship Management ◽

Business Relationship ◽

Chinese Context

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Phenomenon and Challenge to Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_1 ◽

2014 ◽

pp. 3-26

Author(s):

Michael Kleinaltenkamp ◽

Wulff Plinke ◽

Albrecht Söllner

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Customer Value and Customer Selection

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_4 ◽

2014 ◽

pp. 85-108

Author(s):

Michael Kleinaltenkamp

Keyword(s):

Customer Value

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Instruments of Business Relationship Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_7 ◽

2014 ◽

pp. 195-243

Author(s):

Ingmar Geiger ◽

Michael Kleinaltenkamp

Keyword(s):

Relationship Management ◽

Business Relationship

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Theoretical Perspectives of Business Relationships: Explanation and Configuration

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_2 ◽

2014 ◽

pp. 27-54 ◽

Cited By ~ 1

Author(s):

Michael Kleinaltenkamp ◽

Wulff Plinke ◽

Albrecht Söllner

Keyword(s):

Business Relationships ◽

Theoretical Perspectives

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Internal Implementation of Business Relationship Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing ◽

10.1007/978-3-662-43856-5_8 ◽

2014 ◽

pp. 245-288

Author(s):

Ingmar Geiger ◽

Michael Kleinaltenkamp

Keyword(s):

Relationship Management ◽

Business Relationship

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Springer Texts in Business and Economics - Business Relationship Management and MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Berlin Heidelberg

Strategies of Business Relationship Management

Customer Relationship Management

Repeat Purchasing in Business Relationships

Business Relationship Management and Marketing in a European-Chinese Context

Phenomenon and Challenge to Management

Customer Value and Customer Selection

Instruments of Business Relationship Management

Theoretical Perspectives of Business Relationships: Explanation and Configuration

Internal Implementation of Business Relationship Management

Springer Texts in Business and Economics - Business Relationship Management and Marketing
Latest Publications