International Series in Operations Research & Management Science - Handbook of Marketing Decision Models
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Published By Springer US

9780387782126, 9780387782133

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategic Marketing Decision Models for the Pharmaceutical Industry

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_14 ◽

2008 ◽

pp. 469-498 ◽

Cited By ~ 1

Author(s):

Venkatesh Shankar

Keyword(s):

Pharmaceutical Industry ◽

Decision Models ◽

Strategic Marketing ◽

Marketing Decision

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Developments in Conjoint Analysis

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_2 ◽

2008 ◽

pp. 23-53 ◽

Cited By ~ 11

Author(s):

Vithala R. Rao

Keyword(s):

Conjoint Analysis

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Advertising Models

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_4 ◽

2008 ◽

pp. 81-106 ◽

Cited By ~ 10

Author(s):

Peter J. Danaher

Keyword(s):

Advertising Models

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Models for the Financial-Performance Effects of Marketing

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_15 ◽

2008 ◽

pp. 501-523 ◽

Cited By ~ 5

Author(s):

Dominique M. Hanssens ◽

Marnik G. Dekimpe

Keyword(s):

Financial Performance ◽

Performance Effects

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Marketing Engineering: Models that Connect with Practice

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_16 ◽

2008 ◽

pp. 527-559 ◽

Cited By ~ 4

Author(s):

Gary L. Lilien ◽

Arvind Rangaswamy

Keyword(s):

Engineering Models

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Interactive Consumer Decision Aids

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_3 ◽

2008 ◽

pp. 55-77 ◽

Cited By ~ 12

Author(s):

Kyle B. Murray ◽

Gerald Häubl

Keyword(s):

Decision Aids ◽

Consumer Decision

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Decision Models for Customer Relationship Management (CRM)

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_9 ◽

2008 ◽

pp. 291-326 ◽

Cited By ~ 11

Author(s):

Werner J. Reinartz ◽

Rajkumar Venkatesan

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Decision Models

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Time-Series Models in Marketing

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_11 ◽

2008 ◽

pp. 373-398 ◽

Cited By ~ 13

Author(s):

Marnik G. Dekimpe ◽

Philip Hans Franses ◽

Dominique M. Hanssens ◽

Prasad A. Naik

Keyword(s):

Time Series ◽

Time Series Models

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Models of Customer Value

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_8 ◽

2008 ◽

pp. 255-290 ◽

Cited By ~ 10

Author(s):

Sunil Gupta ◽

Donald R. Lehmann

Keyword(s):

Customer Value

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Decision Models for the Movie Industry

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models ◽

10.1007/978-0-387-78213-3_13 ◽

2008 ◽

pp. 437-468 ◽

Cited By ~ 9

Author(s):

Jehoshua Eliashberg ◽

Charles B. Weinberg ◽

Sam K. Hui

Keyword(s):

Decision Models ◽

Movie Industry

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International Series in Operations Research & Management Science - Handbook of Marketing Decision ModelsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer US

Strategic Marketing Decision Models for the Pharmaceutical Industry

Developments in Conjoint Analysis

Advertising Models

Models for the Financial-Performance Effects of Marketing

Marketing Engineering: Models that Connect with Practice

Interactive Consumer Decision Aids

Decision Models for Customer Relationship Management (CRM)

Time-Series Models in Marketing

Models of Customer Value

Decision Models for the Movie Industry

International Series in Operations Research & Management Science - Handbook of Marketing Decision Models
Latest Publications