Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing
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Economic foundations of conjoint analysis

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.04.002 ◽

2019 ◽

pp. 151-192 ◽

Cited By ~ 1

Author(s):

Greg M. Allenby ◽

Nino Hardt ◽

Peter E. Rossi

Keyword(s):

Conjoint Analysis ◽

Economic Foundations

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Marketing and public policy

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.04.005 ◽

2019 ◽

pp. 553-596 ◽

Cited By ~ 1

Author(s):

Rachel Griffith ◽

Aviv Nevo

Keyword(s):

Public Policy

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Selling and sales management

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.07.001 ◽

2019 ◽

pp. 441-496

Author(s):

Sanjog Misra

Keyword(s):

Sales Management

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Front Matter

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/s2452-2619(19)30014-0 ◽

2019 ◽

pp. iii

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Copyright

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/s2452-2619(19)30015-2 ◽

2019 ◽

pp. iv

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Empirical search and consideration sets

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.05.002 ◽

2019 ◽

pp. 193-257 ◽

Cited By ~ 3

Author(s):

Elisabeth Honka ◽

Ali Hortaçsu ◽

Matthijs Wildenbeest

Keyword(s):

Consideration Sets ◽

Empirical Search

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The economics of brands and branding

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.04.003 ◽

2019 ◽

pp. 291-358

Author(s):

Bart J. Bronnenberg ◽

Jean-Pierre Dubé ◽

Sridhar Moorthy

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Microeconometric models of consumer demand

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.04.001 ◽

2019 ◽

pp. 1-68

Author(s):

Jean-Pierre Dubé

Keyword(s):

Consumer Demand

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Inference for marketing decisions

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/bs.hem.2019.04.007 ◽

2019 ◽

pp. 69-149

Author(s):

Greg M. Allenby ◽

Peter E. Rossi

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Contributors

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing ◽

10.1016/s2452-2619(19)30017-6 ◽

2019 ◽

pp. xiii-xiv

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Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elsevier

Economic foundations of conjoint analysis

Marketing and public policy

Selling and sales management

Front Matter

Copyright

Empirical search and consideration sets

The economics of brands and branding

Microeconometric models of consumer demand

Inference for marketing decisions

Contributors

Handbook of the Economics of Marketing, Volume 1 - Handbook of the Economics of Marketing
Latest Publications