Interkulturelles Marketing
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Published By Vahlen

9783800644612
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Titelei/Inhaltsverzeichnis

2015 ◽  
pp. I-XXIII
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

8 Preisdurchsetzung

2015 ◽  
pp. 730-740
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

3 Einstellung zum Geld

2015 ◽  
pp. 710-714
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

11 Online-Kommunikation

2015 ◽  
pp. 693-697
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

5 Interkulturelles Management

2015 ◽  
pp. 63-68
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

3 Kommunikations-Mix

2015 ◽  
pp. 598-610
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

3 Servicequalität

2015 ◽  
pp. 400-407
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

2 Kontingenzansatz

2015 ◽  
pp. 219-227
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

1 Einführung

2015 ◽  
pp. 2-28
Author(s):  
Stefan Müller ◽  
Katja Gelbrich

1 Standardisierung vs. Differenzierung

2015 ◽  
pp. 194-220
Author(s):  
Stefan Müller ◽  
Katja Gelbrich
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