Competition in Higher Education Branding and Marketing
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Published By Springer International Publishing

9783319585260, 9783319585277

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_9 ◽

2017 ◽

pp. 181-195

Author(s):

Noah D. Drezner

Keyword(s):

Higher Education ◽

Social Identities ◽

Alumni Engagement

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Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_11 ◽

2017 ◽

pp. 221-237

Author(s):

Gerald W. McLaughlin ◽

Josetta S. McLaughlin ◽

Jacqueline E. McLaughlin

Keyword(s):

Higher Education

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Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_10 ◽

2017 ◽

pp. 197-219

Author(s):

Leon Cremonini ◽

John Taylor

Keyword(s):

Higher Education ◽

Education Systems ◽

Higher Education Systems

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Introduction: Mapping the Global Brandscape of Higher Education

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_1 ◽

2017 ◽

pp. 1-12

Author(s):

Gerardo Blanco Ramírez

Keyword(s):

Higher Education

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Pathways from Academe to Industry: An Empirical Analysis of Academic Marketing to Prospective Students

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_2 ◽

2017 ◽

pp. 13-36 ◽

Cited By ~ 2

Author(s):

Kem Saichaie ◽

Jarrett B. Warshaw

Keyword(s):

Empirical Analysis ◽

Prospective Students ◽

Academic Marketing

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Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_5 ◽

2017 ◽

pp. 81-105

Author(s):

Antigoni Papadimitriou

Keyword(s):

Higher Education ◽

Mixed Methods ◽

Higher Education Institutions ◽

Western Balkans ◽

Mixed Methods Approach

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Marketing Context and Branding Content of Private Universities in Chile and Mexico

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_3 ◽

2017 ◽

pp. 37-62 ◽

Cited By ~ 1

Author(s):

Germán Álvarez-Mendiola ◽

Miguel Alejandro González-Ledesma

Keyword(s):

Private Universities

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The Notion of Branding in the Higher Education Sector: The Case of Hong Kong

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_8 ◽

2017 ◽

pp. 159-179

Author(s):

Queenie K. H. Lam ◽

Hayes H. H. Tang

Keyword(s):

Higher Education ◽

Hong Kong ◽

Education Sector

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Conclusions and Reflections on Branding and Marketing in Higher Education

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_12 ◽

2017 ◽

pp. 239-247

Author(s):

Antigoni Papadimitriou ◽

Gerardo Blanco Ramírez

Keyword(s):

Higher Education

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Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia

Competition in Higher Education Branding and Marketing ◽

10.1007/978-3-319-58527-7_7 ◽

2017 ◽

pp. 143-157

Author(s):

Jenny Ngo ◽

Decky A. Ismandoyo

Keyword(s):

Higher Education ◽

Higher Education Institutions

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Competition in Higher Education Branding and MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities

Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing

Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Introduction: Mapping the Global Brandscape of Higher Education

Pathways from Academe to Industry: An Empirical Analysis of Academic Marketing to Prospective Students

Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans

Marketing Context and Branding Content of Private Universities in Chile and Mexico

The Notion of Branding in the Higher Education Sector: The Case of Hong Kong

Conclusions and Reflections on Branding and Marketing in Higher Education

Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia

Competition in Higher Education Branding and Marketing
Latest Publications