The Emergence of Modern Marketing
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Published By Routledge

9780203484005

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-1939: J. & J. Colman, ROY CHURCH Reckitt & Sons, and Lever Bros./Unilever CHRISTINE CLARK

The Emergence of Modern Marketing ◽

10.4324/9780203484005-7 ◽

2004 ◽

pp. 28-64

Keyword(s):

Consumer Product ◽

Lever Bros

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Abstracts

The Emergence of Modern Marketing ◽

10.4324/9780203484005-12 ◽

2004 ◽

pp. 153-155

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'Times Change and We Change with Them': The German Advertising Industry in the Third Reich - Between Professional Self-Interest and Political Repression

The Emergence of Modern Marketing ◽

10.4324/9780203484005-11 ◽

2004 ◽

pp. 133-152

Keyword(s):

Third Reich ◽

Political Repression ◽

Advertising Industry ◽

The Third ◽

Self Interest ◽

Professional Self ◽

The Third Reich

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ARTICLES The Emergence of Modern Marketing: ROY CHURCH International Dimensions ANDREW GODLEY

The Emergence of Modern Marketing ◽

10.4324/9780203484005-5 ◽

2004 ◽

pp. 6-10

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Foreign Multinationals and Innovation in British Retailing, 1850-1962 ANDREW GODLEY

The Emergence of Modern Marketing ◽

10.4324/9780203484005-9 ◽

2004 ◽

pp. 85-105

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Madame Tussaud and the Business of Wax: Marketing to the Middle Classes PAMELA PILBEAM

The Emergence of Modern Marketing ◽

10.4324/9780203484005-6 ◽

2004 ◽

pp. 11-27

Keyword(s):

Middle Classes

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Closing the Deal: GM's Marketing Dilemma and Its Franchised Dealers, 1921-41

The Emergence of Modern Marketing ◽

10.4324/9780203484005-8 ◽

2004 ◽

pp. 65-84

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Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry GERBEN BAKKER

The Emergence of Modern Marketing ◽

10.4324/9780203484005-10 ◽

2004 ◽

pp. 106-132

Keyword(s):

Motion Picture ◽

Market Research ◽

Motion Picture Industry

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