Digital Luxury: Transforming Brands and Consumer Experiences
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Published By SAGE Publications, Ltd.

9781526458940, 9781526483591

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Switch to the Experiential Marketing Mix (7Es) and Design the Ultimate Digital Luxury Experience

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n9 ◽

2019 ◽

pp. 185-198

Keyword(s):

Marketing Mix ◽

Experiential Marketing

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Prototyped Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n8 ◽

2019 ◽

pp. 171-182

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Connected Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n5 ◽

2019 ◽

pp. 120-132

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Playful Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n6 ◽

2019 ◽

pp. 133-150

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Connecting With Digital Natives and Sharing Luxury Experiences on Social Media

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n3 ◽

2019 ◽

pp. 79-104

Keyword(s):

Social Media ◽

Digital Natives

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What Does Digital Luxury Experience Stand for?

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n1 ◽

2019 ◽

pp. 3-38

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Immersive Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n4 ◽

2019 ◽

pp. 107-119

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A New Digital Marketing Strategy for Luxury Experience Design

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n2 ◽

2019 ◽

pp. 39-78

Keyword(s):

Marketing Strategy ◽

Digital Marketing ◽

Experience Design

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From Big Data to Immersive Smart Data: Insights into Digital Luxury Experience

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n10 ◽

2019 ◽

pp. 199-219

Keyword(s):

Big Data ◽

Smart Data

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Humanized Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences ◽

10.4135/9781526483591.n7 ◽

2019 ◽

pp. 151-170

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Digital Luxury: Transforming Brands and Consumer ExperiencesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By SAGE Publications, Ltd.

Switch to the Experiential Marketing Mix (7Es) and Design the Ultimate Digital Luxury Experience

Prototyped Digital Luxury Experiences

Connected Digital Luxury Experiences

Playful Digital Luxury Experiences

Connecting With Digital Natives and Sharing Luxury Experiences on Social Media

What Does Digital Luxury Experience Stand for?

Immersive Digital Luxury Experiences

A New Digital Marketing Strategy for Luxury Experience Design

From Big Data to Immersive Smart Data: Insights into Digital Luxury Experience

Humanized Digital Luxury Experiences

Digital Luxury: Transforming Brands and Consumer Experiences
Latest Publications