Brand Choice
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Published By Palgrave Macmillan UK

9781349523573, 9780230514201
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Modelling Bank Loyalty

Brand Choice ◽  
2005 ◽  
pp. 83-156
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside

Automatic-Unconscious Process Models of Primary Choice

Brand Choice ◽  
2005 ◽  
pp. 9-39
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside
Keyword(s):  
Process Models ◽  
Unconscious Process

Conclusions and Implications for Future Research and Marketing Strategy

Brand Choice ◽  
2005 ◽  
pp. 238-253
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside
Keyword(s):  
Marketing Strategy ◽  
Future Research

Automatic Thinking and Store Choices by Near and Distant Customers

Brand Choice ◽  
2005 ◽  
pp. 65-82
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside

Customer Portfolio Analysis among Competing Retail Store Brands

Brand Choice ◽  
2005 ◽  
pp. 40-64
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside
Keyword(s):  
Retail Store ◽  
Portfolio Analysis ◽  
Store Brands

Customer Thinking and Brand Choice

Brand Choice ◽  
2005 ◽  
pp. 1-8
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside
Keyword(s):  
Brand Choice
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