Marketing Channel Strategy
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Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Channels and International Markets

2019 ◽  
pp. 293-318
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary
Keyword(s):  
International Markets

Channel Conflict

2019 ◽  
pp. 141-170
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary
Keyword(s):  
Channel Conflict

Wholesaling Structures and Strategies

2019 ◽  
pp. 217-248
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary

Channel Relationships

2019 ◽  
pp. 107-140
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary
Keyword(s):  
Channel Relationships

Retailing Structures and Strategies

2019 ◽  
pp. 171-216
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary

The Omni-Channel Ecosystem

2019 ◽  
pp. 1-35
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary

Franchising Structures and Strategies

2019 ◽  
pp. 249-292
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary

Channel Power

2019 ◽  
pp. 81-106
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary
Keyword(s):  
Channel Power

Channel Basics

2019 ◽  
pp. 36-80
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary

End-User Analysis

2019 ◽  
pp. 319-344
Author(s):  
Robert W. Palmatier ◽  
Eugene Sivadas ◽  
Louis W. Stern ◽  
Adel I. El-Ansary
Keyword(s):  
End User
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