Retail Marketing and Branding
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Published By John Wiley & Sons, Inc.

9781119207900, 9781118489529
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Segmentation

2015 ◽  
pp. 21-35
Author(s):  
Reinhold Barchet ◽  
John Forsyth ◽  
Yvonne Staack

A Guide to Excellence in Retail Brand Management

2015 ◽  
pp. 37-61
Author(s):  
Marco Mazzù ◽  
Thomas Meyer ◽  
Anja Weissgerber
Keyword(s):  
Brand Management

Smart Sourcing

2015 ◽  
pp. 325-346
Author(s):  
Benjamin Brudler ◽  
Steffi Schreiner

Excellence in Classical Media

2015 ◽  
pp. 247-268
Author(s):  
Thomas Bauer ◽  
Benjamin Brudler ◽  
Boris Mittermüller

Marketing Mix Modeling

2015 ◽  
pp. 161-177
Author(s):  
Francesco Banfi ◽  
Rishi Bhandari ◽  
Jonathan Gordon ◽  
Andris Umblijs
Keyword(s):  
Marketing Mix

Fact-based Promotion Management

2015 ◽  
pp. 231-245
Author(s):  
Gabriele Bavagnoli ◽  
Clarisse Magnin-Mallez ◽  
Tarek Mansour ◽  
Stefano Zerbi

Private Label Branding

2015 ◽  
pp. 89-104
Author(s):  
Gabriele Bavagnoli ◽  
Lars Köster
Keyword(s):  
Private Label
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