Omnichannel Branding
Latest Publications

TOTAL DOCUMENTS

15

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1

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Published By Springer Fachmedien Wiesbaden

9783658214494, 9783658214500

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Transparent, authentisch gleich glaubwürdig?

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_13 ◽

2018 ◽

pp. 285-305

Author(s):

Björn Valentin

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Big Data

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_5 ◽

2018 ◽

pp. 83-107

Author(s):

Martin Adam

Keyword(s):

Big Data

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P2P Mobile Payments: Investigating the Factors of Adoption Among Students in Germany

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_3 ◽

2018 ◽

pp. 45-67 ◽

Cited By ~ 2

Author(s):

Leif Erik Kleivene

Keyword(s):

Mobile Payments

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The Adoption of Contactless Payments from a Branding Perspective

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_4 ◽

2018 ◽

pp. 69-81

Author(s):

José Carlos González Vera

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How Brands Connect to Technology

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_2 ◽

2018 ◽

pp. 21-44

Author(s):

Pratiksha Patil

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Holographic Branding Markenkommunikation in einer erweiterten Realität

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_1 ◽

2018 ◽

pp. 3-20

Author(s):

Kevin Prösel

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Customer Journey und digitale Kanäle – zwischen Technologieakzeptanz und Erlebniskauf

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_6 ◽

2018 ◽

pp. 111-130

Author(s):

Vittoria von Gizycki

Keyword(s):

Customer Journey

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Online Branding in the Fast Fashion and Luxury Fashion Industry

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_14 ◽

2018 ◽

pp. 307-329

Author(s):

Karen Rosskamp

Keyword(s):

Fashion Industry ◽

Fast Fashion ◽

Online Branding

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Personas—Who Owns Them

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_8 ◽

2018 ◽

pp. 173-191

Author(s):

Sabrina Duda

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Branding for Youth – Wie erreicht man die junge Zielgruppe?

Omnichannel Branding ◽

10.1007/978-3-658-21450-0_15 ◽

2018 ◽

pp. 331-353

Author(s):

Simone Reitbauer

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