Eventmarketing
Latest Publications

TOTAL DOCUMENTS

26

(FIVE YEARS 0)

H-INDEX

3

(FIVE YEARS 0)

Published By Vahlen

9783800643721

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Gelungene Geschichten – Grundzüge der Eventdramaturgie

Eventmarketing ◽

10.15358/9783800643721_89 ◽

2007 ◽

pp. 89-104 ◽

Cited By ~ 3

Author(s):

Axel Gundlach

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Autorenverzeichnis

Eventmarketing ◽

10.15358/9783800643721_329 ◽

2007 ◽

pp. 329-336

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Literaturverzeichnis

Eventmarketing ◽

10.15358/9783800643721_319 ◽

2007 ◽

pp. 319-328

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Effizienz und Effektivität der Live Communication im branchenübergreifenden Vergleich

Eventmarketing ◽

10.15358/9783800643721_27 ◽

2007 ◽

pp. 27-46 ◽

Cited By ~ 3

Author(s):

Manfred Kirchgeorg ◽

Christiane Springer ◽

Christian Brühe

Keyword(s):

Effizienz Und Effektivität

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Die Zukunft der Erlebnisgesellschaft

Eventmarketing ◽

10.15358/9783800643721_307 ◽

2007 ◽

pp. 307-318 ◽

Cited By ~ 3

Author(s):

Gerhard Schulze

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Vom Kulturevent zur Eventkultur

Eventmarketing ◽

10.15358/9783800643721_300 ◽

2007 ◽

pp. 300-306 ◽

Cited By ~ 1

Author(s):

Ulrich Reinhardt

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Schwarz Pharma: Den Menschen als Ganzes sehen

Eventmarketing ◽

10.15358/9783800643721_229 ◽

2007 ◽

pp. 229-237

Author(s):

Hans E. Kuhlmann

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Smart: Marketingevents for more

Eventmarketing ◽

10.15358/9783800643721_203 ◽

2007 ◽

pp. 203-212

Author(s):

Philipp Schiemer

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Adidas: Events als Ausgangspunkt einer Markenverjüngung

Eventmarketing ◽

10.15358/9783800643721_191 ◽

2007 ◽

pp. 191-202

Author(s):

Jan Runau

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Marketingevents in der Praxis: ein Überblick

Eventmarketing ◽

10.15358/9783800643721_169 ◽

2007 ◽

pp. 169-190

Author(s):

Oliver Nickel

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