The Routledge Companion to Ethnic Marketing
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Published By Routledge

9780203080092

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Wanting things and needing affiliation: ethnic consumers and materialism

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-21 ◽

2015 ◽

pp. 163-198

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Introduction to ethnic marketing

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-9 ◽

2015 ◽

pp. 19-30

Keyword(s):

Ethnic Marketing

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The landscape of ethnic marketing in the UK

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-17 ◽

2015 ◽

pp. 113-132

Keyword(s):

Ethnic Marketing ◽

The Uk

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Ethnic minority consumers’ responses to the web

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-13 ◽

2015 ◽

pp. 67-82

Keyword(s):

Ethnic Minority ◽

The Web

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Ethnic marketing, ethnic entrepreneurship and social innovation

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-16 ◽

2015 ◽

pp. 100-112

Keyword(s):

Social Innovation ◽

Ethnic Marketing ◽

Ethnic Entrepreneurship

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Rethinking religion and ethnicity at the nexus of globalization and consumer culture

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-20 ◽

2015 ◽

pp. 151-162

Keyword(s):

Consumer Culture ◽

Religion And Ethnicity

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Revisiting ethnic marketing ethics

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-33 ◽

2015 ◽

pp. 343-358

Keyword(s):

Marketing Ethics ◽

Ethnic Marketing

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Marketing financial services to the ethnic minority customers

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-25 ◽

2015 ◽

pp. 238-250

Keyword(s):

Ethnic Minority ◽

Financial Services

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Multicultural advertising and ethnic minority consumers

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-29 ◽

2015 ◽

pp. 291-310

Keyword(s):

Ethnic Minority

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Market segmentation by ethnicity: is it really feasible?

The Routledge Companion to Ethnic Marketing ◽

10.4324/9780203080092-26 ◽

2015 ◽

pp. 251-269

Keyword(s):

Market Segmentation

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