Sports Marketing
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TOTAL DOCUMENTS

14
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Published By Routledge

9781315175614
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Brand Communications Strategy

2018 ◽  
pp. 213-235
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Experiential Marketing

2018 ◽  
pp. 181-211
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow
Keyword(s):  
Experiential Marketing

Building a Relevant Brand

2018 ◽  
pp. 121-149
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Sponsorship-Linked Marketing

2018 ◽  
pp. 295-326
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Communications Channels

2018 ◽  
pp. 263-294
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Brand Communications Campaigns

2018 ◽  
pp. 237-261
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Delivery of Sports Experiences

2018 ◽  
pp. 357-379
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow

Measuring Sports Brand Performance

2018 ◽  
pp. 327-356
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow
Keyword(s):  
Brand Performance

Product Strategy

2018 ◽  
pp. 151-180
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow
Keyword(s):  
Product Strategy

Segmenting Audiences for Sports

2018 ◽  
pp. 91-120
Author(s):  
Michael J. Fetchko ◽  
Donald P. Roy ◽  
Kenneth E. Clow
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