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Published By Springer Fachmedien Wiesbaden

9783658251284, 9783658251291
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Olfaktorische Kommunikation als Instrument des Relationship Marketing – eine interdisziplinäre Diskussion

2020 ◽  
pp. 127-139
Author(s):  
Marie-Christin Papen ◽  
Jens Runkehl ◽  
Jessica Freiherr ◽  
Katalin Fehér ◽  
Florian U. Siems
Keyword(s):  
Relationship Marketing

Corporate Videos from a Corporate Identity Perspective

2020 ◽  
pp. 195-215
Author(s):  
Marianne Grove Ditlevsen ◽  
Peter Kastberg
Keyword(s):  
Corporate Identity

Einleitung

2020 ◽  
pp. 1-4
Author(s):  
Sabine Wahl ◽  
Elke Ronneberger-Sibold ◽  
Karin Luttermann

Duftmarketing – Wirkung von bedufteter Printwerbung

2020 ◽  
pp. 159-172
Author(s):  
Arno Kinzinger ◽  
Marcus Stumpf ◽  
Bettina Stiller

Kaufentscheidungen am POS – Welche Rolle spielt der Produktgeruch?

2020 ◽  
pp. 141-157
Author(s):  
Isabella Laimer ◽  
Monika Koller ◽  
Marcus Stumpf
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