Cases in Marketing
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Published By SAGE Publications Ltd

9780761955702, 9781446280065
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Mobile Telephone Network Operators: Adapting to Rapid Changes in the Market

2014 ◽  
pp. 50-74
Author(s):  
Per Andersson ◽  
Staffan Hultén ◽  
Bengt G. Mölleryd
Keyword(s):  
Mobile Telephone ◽  
Telephone Network ◽  
Rapid Changes

scholarly journals MediaMarkt: The Price-Active Market Entry into Switzerland

2014 ◽  
pp. 32-49
Author(s):  
Christian Belz ◽  
Thomas Rudolph ◽  
Hermann Schindler
Keyword(s):  
Market Entry

WILO GmbH: Dealing with a Subsidiary in Crisis

2014 ◽  
pp. 75-91
Author(s):  
Axel Faix ◽  
Susanne Schwamborn-Epple ◽  
Richard Köhler

Honeywell in St Petersburg: Establishing a Strategy for an Undefined Market

2014 ◽  
pp. 101-114
Author(s):  
Jean-Jacques Lambin ◽  
Inge Vanfraechem

Introduction

2014 ◽  
pp. 1-5
Author(s):  
Hanne Hartvig Larsen
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