International Marketing in the Network Economy
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Published By Palgrave Macmillan UK

9781349354085, 9780230288362

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Knowledge-based Marketing: Results and Conclusion

International Marketing in the Network Economy ◽

10.1057/9780230288362_6 ◽

2007 ◽

pp. 166-195

Author(s):

Florian Kohlbacher

Keyword(s):

Knowledge Based

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Introduction

International Marketing in the Network Economy ◽

10.1057/9780230288362_1 ◽

2007 ◽

pp. 1-4

Author(s):

Florian Kohlbacher

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Knowledge-based Management and Organizational Learning in Marketing

International Marketing in the Network Economy ◽

10.1057/9780230288362_4 ◽

2007 ◽

pp. 44-125

Author(s):

Florian Kohlbacher

Keyword(s):

Organizational Learning ◽

Knowledge Based

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Theoretical Framework: the Knowledge-based View of the Firm

International Marketing in the Network Economy ◽

10.1057/9780230288362_3 ◽

2007 ◽

pp. 9-43

Author(s):

Florian Kohlbacher

Keyword(s):

Theoretical Framework ◽

Knowledge Based

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Aims of the Book and Research Questions

International Marketing in the Network Economy ◽

10.1057/9780230288362_2 ◽

2007 ◽

pp. 5-8

Author(s):

Florian Kohlbacher

Keyword(s):

Research Questions

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Afterword: Knowledge-based Marketing, So What?

International Marketing in the Network Economy ◽

10.1057/9780230288362_7 ◽

2007 ◽

pp. 196-198

Author(s):

Charles M. Savage

Keyword(s):

Knowledge Based

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Case Studies

International Marketing in the Network Economy ◽

10.1057/9780230288362_5 ◽

2007 ◽

pp. 126-165

Author(s):

Florian Kohlbacher

Keyword(s):

Case Studies

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