Advances in Corporate Branding
Latest Publications

TOTAL DOCUMENTS

10

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Palgrave Macmillan UK

9781352000078, 9781352000085

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_3 ◽

2017 ◽

pp. 47-58 ◽

Cited By ~ 1

Author(s):

Kevin Lane Keller ◽

Keith Richey

Keyword(s):

Personality Traits ◽

21St Century ◽

Brand Personality ◽

Corporate Brand ◽

Brand Personality Traits

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Managing the Franchised Brand: The Franchisees’ Perspective

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_4 ◽

2017 ◽

pp. 59-71

Author(s):

Leyland Pitt ◽

Julie Napoli ◽

Rian Van Der Merwe

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Explicating Corporate Brands and Their Management: Reflections and Directions from 1995

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_2 ◽

2017 ◽

pp. 22-46

Author(s):

John M. T. Balmer

Keyword(s):

Corporate Brands

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Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_8 ◽

2017 ◽

pp. 119-147

Author(s):

Richard Jones

Keyword(s):

Brand Equity ◽

Brand Value ◽

Stakeholder Model

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An Integrated Approach to Corporate Branding

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_7 ◽

2017 ◽

pp. 109-118

Author(s):

Nicholas Ind

Keyword(s):

Corporate Branding ◽

Integrated Approach

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The Role of Internal Branding in the Delivery of Employee Brand Promise

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_6 ◽

2017 ◽

pp. 91-108 ◽

Cited By ~ 5

Author(s):

Khanyapuss Punjaisri ◽

Alan Wilson

Keyword(s):

Internal Branding ◽

Brand Promise

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Corporate Brand Orientation: What Is It? What of It?

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_10 ◽

2017 ◽

pp. 175-202 ◽

Cited By ~ 2

Author(s):

John M. T. Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Alliance Brands: Building Corporate Brands through Strategic Alliances?

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_5 ◽

2017 ◽

pp. 72-90 ◽

Cited By ~ 1

Author(s):

Hong-Wei He ◽

John M. T. Balmer

Keyword(s):

Strategic Alliances ◽

Corporate Brands

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The Organic View of the Brand: A Brand Value Co-creation Model

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_9 ◽

2017 ◽

pp. 148-174 ◽

Cited By ~ 5

Author(s):

Oriol Iglesias ◽

Nicholas Ind ◽

Manuel Alfaro

Keyword(s):

Brand Value

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Introduction: Current State and Future Directions for Research on Corporate Brand Management

Advances in Corporate Branding ◽

10.1057/978-1-352-00008-5_1 ◽

2017 ◽

pp. 1-21

Author(s):

John M. T. Balmer ◽

Shaun M. Powell ◽

Joachim Kernstock ◽

Tim Oliver Brexendorf

Keyword(s):

Brand Management ◽

Future Directions ◽

Corporate Brand ◽

Corporate Brand Management ◽

Current State

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