Modern Marketing Communications
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TOTAL DOCUMENTS

22

(FIVE YEARS 0)

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2

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Published By Springer Netherlands

9780216926943, 9789401168687

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Sales Conferences

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_9 ◽

1990 ◽

pp. 70-74

Author(s):

Frank Jefkins

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Internal Communications: Media and Methods

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_8 ◽

1990 ◽

pp. 65-69

Author(s):

Frank Jefkins

Keyword(s):

Communications Media ◽

Internal Communications

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How Does Price Communicate?

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_6 ◽

1990 ◽

pp. 50-55

Author(s):

Frank Jefkins

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Marketing Research

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_22 ◽

1990 ◽

pp. 209-225

Author(s):

Frank Jefkins

Keyword(s):

Marketing Research

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A Broader Look at the Marketing Mix

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_2 ◽

1990 ◽

pp. 7-22

Author(s):

Frank Jefkins

Keyword(s):

Marketing Mix

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Market Education

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_15 ◽

1990 ◽

pp. 107-113 ◽

Cited By ~ 1

Author(s):

Frank Jefkins

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Sales Contests and Incentives

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_10 ◽

1990 ◽

pp. 75-78

Author(s):

Frank Jefkins

Keyword(s):

Sales Contests

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Communications in Relation to the Product Life Cycle

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_3 ◽

1990 ◽

pp. 23-30

Author(s):

Frank Jefkins

Keyword(s):

Life Cycle ◽

Product Life Cycle ◽

Product Life

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Sponsorships

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_21 ◽

1990 ◽

pp. 200-208

Author(s):

Frank Jefkins

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Direct Response Marketing

Modern Marketing Communications ◽

10.1007/978-94-011-6868-7_19 ◽

1990 ◽

pp. 166-174

Author(s):

Frank Jefkins

Keyword(s):

Direct Response

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