Offensive Marketing
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TOTAL DOCUMENTS

20

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1

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Published By Elsevier

9780750674591

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Offensive Market Research

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50016-3 ◽

2004 ◽

pp. 323-345

Keyword(s):

Market Research

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Offensive Approach: New Product and Service Development

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50014-x ◽

2004 ◽

pp. 269-299

Keyword(s):

New Product ◽

Service Development

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Offensive Brand Development: Effective Execution Revisited

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50013-8 ◽

2004 ◽

pp. 239-268

Keyword(s):

Brand Development

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Anticipating the Future: Strategy Revisited

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50009-6 ◽

2004 ◽

pp. 139-155

Keyword(s):

The Future ◽

Future Strategy

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Integrated Marketing Approach: The “I” of POISE

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50007-2 ◽

2004 ◽

pp. 89-109

Keyword(s):

Integrated Marketing ◽

Marketing Approach

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Foreword

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50002-3 ◽

2004 ◽

pp. vii-xi ◽

Cited By ~ 1

Author(s):

H KARTAJAYA

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Offensive Marketing Planning

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50011-4 ◽

2004 ◽

pp. 189-212

Keyword(s):

Marketing Planning

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Acknowledgments

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50003-5 ◽

2004 ◽

pp. xiii-xiv

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Post-Script: Offensive Marketing: The Way Ahead

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50019-9 ◽

2004 ◽

pp. 397-400

Keyword(s):

The Way

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Offensive Channel Marketing

Offensive Marketing ◽

10.1016/b978-0-7506-7459-1.50018-7 ◽

2004 ◽

pp. 371-395

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