Advanced Media Planning
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Published By Springer US

9781461346777, 9781441987389
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Implementing and Optimizing the Media Schedule

2008 ◽  
pp. 74-87
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher
Keyword(s):  
The Media

Reach Patterns

1998 ◽  
pp. 11-23
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher

Media Strategy: An Introduction

1998 ◽  
pp. 1-10
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher

Carryover and other Frequency Decisions

1998 ◽  
pp. 40-47
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher

Media Data, Duplications, and Strategic Rules

1998 ◽  
pp. 61-73
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher
Keyword(s):  
Media Data ◽  
Strategic Rules

Media Selection

1998 ◽  
pp. 48-60
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher
Keyword(s):  
Media Selection

Effective Frequency

1998 ◽  
pp. 24-39
Author(s):  
John R. Rossiter ◽  
Peter J. Danaher
Keyword(s):  
Effective Frequency
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