Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing
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Published By Emerald Group Publishing Limited

9781780525761, 9781780525778

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Chapter 3 The Organizational Buying Center as a Framework for Emergent Topics in Business-to-Business Marketing

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018008 ◽

2012 ◽

pp. 41-87 ◽

Cited By ~ 1

Author(s):

Jennifer D. Chandler ◽

Wes Johnston

Keyword(s):

Organizational Buying ◽

Business To Business

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Copyright Page

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018022 ◽

2012 ◽

pp. iv

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Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018006 ◽

2012 ◽

pp. 1-9

Author(s):

Mark S. Glynn ◽

Arch G. Woodside

Keyword(s):

Management Strategies ◽

Marketing Management ◽

Business To Business

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Chapter 5 Availability of Resources through Buyer–Seller Relationships

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018010 ◽

2012 ◽

pp. 119-140 ◽

Cited By ~ 2

Author(s):

Roger Baxter

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Chapter 6 Multistage Marketing

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018011 ◽

2012 ◽

pp. 141-174 ◽

Cited By ~ 4

Author(s):

Michael Kleinaltenkamp ◽

Michael Rudolph ◽

Matthias Classen

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Advances in Business Marketing & Purchasing

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018020 ◽

2012 ◽

pp. ii

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Chapter 12 Economic Value, Frames of Reference, and the Impact of Framed Positioning Strategies in Business-to-Business Markets

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018017 ◽

2012 ◽

pp. 283-322

Author(s):

Gerald E. Smith

Keyword(s):

Economic Value ◽

Frames Of Reference ◽

Business Markets ◽

The Impact ◽

Business To Business ◽

Value Frames

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Chapter 9 Emerging Transformations in the Business-to-Business Global Salesforce

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018014 ◽

2012 ◽

pp. 219-244 ◽

Cited By ~ 2

Author(s):

Arun Sharma

Keyword(s):

Business To Business

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List of Contributors

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018002 ◽

2012 ◽

pp. vii-viii

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Chapter 7 Interaction: Coherence to a Future

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2012)0000018012 ◽

2012 ◽

pp. 175-192 ◽

Cited By ~ 2

Author(s):

Christopher J. Medlin ◽

Michael Saren

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and PurchasingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Group Publishing Limited

Chapter 3 The Organizational Buying Center as a Framework for Emergent Topics in Business-to-Business Marketing

Copyright Page

Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Chapter 5 Availability of Resources through Buyer–Seller Relationships

Chapter 6 Multistage Marketing

Advances in Business Marketing & Purchasing

Chapter 12 Economic Value, Frames of Reference, and the Impact of Framed Positioning Strategies in Business-to-Business Markets

Chapter 9 Emerging Transformations in the Business-to-Business Global Salesforce

List of Contributors

Chapter 7 Interaction: Coherence to a Future

Business-to-Business Marketing Management: Strategies, Cases, and Solutions - Advances in Business Marketing and Purchasing
Latest Publications