Management for Professionals - Brand Building and Marketing in Key Emerging Markets
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Published By Springer International Publishing

9783319194813, 9783319194820

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Brazil: The Green Giant

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_7 ◽

2015 ◽

pp. 197-247

Author(s):

Niklas Schaffmeister

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Beyond the BRICs: A Closing Remark

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_9 ◽

2015 ◽

pp. 391-395

Author(s):

Niklas Schaffmeister

Keyword(s):

Closing Remark

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Commonalities and Differences of the Large Emerging Markets

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_3 ◽

2015 ◽

pp. 31-43

Author(s):

Niklas Schaffmeister

Keyword(s):

Emerging Markets

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China: Dancing with the Red Dragon

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_4 ◽

2015 ◽

pp. 47-106

Author(s):

Niklas Schaffmeister

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The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_2 ◽

2015 ◽

pp. 17-29

Author(s):

Niklas Schaffmeister

Keyword(s):

New Paradigm ◽

Market Driven

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Introduction

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_1 ◽

2015 ◽

pp. 3-16

Author(s):

Niklas Schaffmeister

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India: The Emerging Star

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_5 ◽

2015 ◽

pp. 107-154

Author(s):

Niklas Schaffmeister

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Strategies for Successful Brand Building and Marketing in the Key Emerging Markets

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_8 ◽

2015 ◽

pp. 251-389

Author(s):

Niklas Schaffmeister

Keyword(s):

Emerging Markets ◽

Brand Building

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Russia: A Power Beyond Raw Materials

Management for Professionals - Brand Building and Marketing in Key Emerging Markets ◽

10.1007/978-3-319-19482-0_6 ◽

2015 ◽

pp. 155-196

Author(s):

Niklas Schaffmeister

Keyword(s):

Raw Materials

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Management for Professionals - Brand Building and Marketing in Key Emerging MarketsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Brazil: The Green Giant

Beyond the BRICs: A Closing Remark

Commonalities and Differences of the Large Emerging Markets

China: Dancing with the Red Dragon

The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy

Introduction

India: The Emerging Star

Strategies for Successful Brand Building and Marketing in the Key Emerging Markets

Russia: A Power Beyond Raw Materials

Management for Professionals - Brand Building and Marketing in Key Emerging Markets
Latest Publications