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Published By Springer Fachmedien Wiesbaden

9783658325114, 9783658325121
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Einführung in das Business-to-Business-Marketing

2021 ◽  
pp. 1-14
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Business To Business

Ausgewählte Spezialgebiete des Business-to-Business-Marketings

2021 ◽  
pp. 193-253
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Business To Business

Grundlagen des Business-to-Business-Marketings

2021 ◽  
pp. 15-43
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Business To Business

Marketing-Organisation und -Implementierung

2021 ◽  
pp. 155-179
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Marketing Organisation

Strategisches Business-to-Business-Marketing

2021 ◽  
pp. 45-82
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Business To Business

Marketing-Controlling

2021 ◽  
pp. 181-192
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab

Instrumente des Business-to-Business-Marketings

2021 ◽  
pp. 83-154
Author(s):  
Michael Kleinaltenkamp ◽  
Samy Saab
Keyword(s):  
Business To Business
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