Advances in Advertising Research (Vol. VII)
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Published By Springer Fachmedien Wiesbaden

9783658152192, 9783658152208

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_7 ◽

2016 ◽

pp. 79-86 ◽

Cited By ~ 2

Author(s):

Anik St-Onge ◽

Sylvain Senecal ◽

Marc Fredette ◽

Jacques Nantel

Keyword(s):

Personality Traits ◽

Online Information

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Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_4 ◽

2016 ◽

pp. 43-56

Author(s):

Johanna Schwenk ◽

Verena Hüttl-Maack

Keyword(s):

Personal Characteristics

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Being Hooked by the Archetypal Characters in Drama TV Ads: A Structural Equation Modeling Approach

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_12 ◽

2016 ◽

pp. 151-166

Author(s):

Gül Şener ◽

Hasan Kemal Suher ◽

Ali Atif Bir

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Equation Modeling ◽

Modeling Approach

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Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_6 ◽

2016 ◽

pp. 65-78

Author(s):

Polyxeni Jenny Palla ◽

Yorgos Zotos

Keyword(s):

Eye Tracking ◽

Product Involvement ◽

Website Interactivity

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Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_11 ◽

2016 ◽

pp. 133-150

Author(s):

Corinne Chevalier ◽

Marie-Christine Lichtlé

Keyword(s):

Age Effects

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Examining the Mediating Role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_20 ◽

2016 ◽

pp. 281-295 ◽

Cited By ~ 1

Author(s):

Lucia Porcu ◽

Salvador del Barrio-García ◽

Juan Miguel Alcántara-Pilar ◽

Esmeralda Crespo-Almendros

Keyword(s):

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Mediating Role ◽

The Relationship

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How Customers Engage with Brands: A New Framework

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_17 ◽

2016 ◽

pp. 231-243

Author(s):

Ewa Maslowska ◽

Edward C. Malthouse ◽

Tom Collinger

Keyword(s):

New Framework

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The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_16 ◽

2016 ◽

pp. 215-229 ◽

Cited By ~ 1

Author(s):

Kang Li ◽

Nora Rifon

Keyword(s):

College Students ◽

Binge Drinking ◽

Public Service ◽

Message Framing ◽

Public Service Announcements ◽

Reference Points ◽

Bystander Intervention

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Put It on the Right Side: The Effect of Print Advertisement Location on Product Evaluation

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_14 ◽

2016 ◽

pp. 183-198

Author(s):

Heribert Gierl ◽

Tanja Schneider

Keyword(s):

Product Evaluation ◽

Print Advertisement ◽

The Right

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The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations

Advances in Advertising Research (Vol. VII) ◽

10.1007/978-3-658-15220-8_10 ◽

2016 ◽

pp. 117-132 ◽

Cited By ~ 1

Author(s):

Heribert Gierl ◽

Stefan Thomas

Keyword(s):

Brand Evaluations

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Advances in Advertising Research (Vol. VII)Latest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Fachmedien Wiesbaden

Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?

Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms

Being Hooked by the Archetypal Characters in Drama TV Ads: A Structural Equation Modeling Approach

Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach

Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad

Examining the Mediating Role of Integrated Marketing Communication on the Relationship between Adhocracy Culture and Brand Advantage

How Customers Engage with Brands: A New Framework

The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking

Put It on the Right Side: The Effect of Print Advertisement Location on Product Evaluation

The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations

Advances in Advertising Research (Vol. VII)
Latest Publications