Marketing Management
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9780203710807
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Digital marketing as automated marketing

2020 ◽  
pp. 427-440
Author(s):  
Detlev Zwick ◽  
Nikhilesh Dholakia
Keyword(s):  
Digital Marketing

The ecology of the marketplace experience

2020 ◽  
pp. 408-426
Author(s):  
Stefania Borghini ◽  
Pauline Maclaran ◽  
Gaël Bonnin ◽  
Véronique Cova

Gendered bodies

2020 ◽  
pp. 359-373
Author(s):  
Lorna Stevens ◽  
Jacob Ostberg
Keyword(s):  
Gendered Bodies

Re-examining market segmentation

2020 ◽  
pp. 287-312
Author(s):  
Luca M. Visconti ◽  
Mine Üçok Hughes ◽  
Michele Corengia
Keyword(s):  
Market Segmentation

Cultural corporate branding

2020 ◽  
pp. 199-216
Author(s):  
Søren Askegaard ◽  
Simon Møberg Torp
Keyword(s):  
Corporate Branding

Dove in Russia

2020 ◽  
pp. 59-71
Author(s):  
Natalia Tolstikova

Ethics

2020 ◽  
pp. 487-511
Author(s):  
Lisa Peñaloza
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