Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World
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Published By Springer International Publishing

9783030317324, 9783030317331

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Estimating Demand with Constrained Data and Product Substitutions

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_1 ◽

2019 ◽

pp. 1-27 ◽

Cited By ~ 1

Author(s):

Mark E. Ferguson

Keyword(s):

Product Substitutions

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New Models of Strategic Customers in the Age of Omnichannel Retailing

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_6 ◽

2019 ◽

pp. 147-164 ◽

Cited By ~ 1

Author(s):

Fei Gao ◽

Xuanming Su

Keyword(s):

Strategic Customers ◽

New Models

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Collaborative Micro-Retailing in Developing Economies

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_9 ◽

2019 ◽

pp. 227-246 ◽

Cited By ~ 1

Author(s):

Luyi Gui ◽

Christopher S. Tang ◽

Shuya Yin

Keyword(s):

Developing Economies

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Optimizing Promotions for Multiple Items in Supermarkets

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_4 ◽

2019 ◽

pp. 71-97 ◽

Cited By ~ 1

Author(s):

Maxime C. Cohen ◽

Georgia Perakis

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Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_8 ◽

2019 ◽

pp. 193-226

Author(s):

Arcan Nalca ◽

Saibal Ray ◽

Tamer Boyaci

Keyword(s):

Consumer Behavior ◽

Channel Structure ◽

Price Matching ◽

Matching Strategy

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Optimization of Operational Decisions in Digital Advertising: A Literature Review

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_5 ◽

2019 ◽

pp. 99-146

Author(s):

Narendra Agrawal ◽

Sami Najafi-Asadolahi ◽

Stephen A. Smith

Keyword(s):

Literature Review ◽

Operational Decisions

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The History and Progression of Sustainability Programs in the Retail Industry

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_10 ◽

2019 ◽

pp. 247-274

Author(s):

Tiffin Shewmake ◽

Adam Siegel ◽

Erin Hiatt

Keyword(s):

Retail Industry

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On-Demand Customization and Channel Strategies

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_7 ◽

2019 ◽

pp. 165-192 ◽

Cited By ~ 1

Author(s):

Li Chen ◽

Yao Cui ◽

Hau L. Lee

Keyword(s):

On Demand

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Buyer Valuation Uncertainty and Firm Information Provision Strategies

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_3 ◽

2019 ◽

pp. 47-70

Author(s):

Jane Z. Gu ◽

Rachel R. Chen

Keyword(s):

Information Provision ◽

Valuation Uncertainty

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Selling Innovative Products to Anxious Consumers

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World ◽

10.1007/978-3-030-31733-1_2 ◽

2019 ◽

pp. 29-46

Author(s):

Yufei Huang ◽

Bilal Gokpinar ◽

Christopher S. Tang ◽

Onesun Steve Yoo

Keyword(s):

Innovative Products

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Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected WorldLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Estimating Demand with Constrained Data and Product Substitutions

New Models of Strategic Customers in the Age of Omnichannel Retailing

Collaborative Micro-Retailing in Developing Economies

Optimizing Promotions for Multiple Items in Supermarkets

Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure

Optimization of Operational Decisions in Digital Advertising: A Literature Review

The History and Progression of Sustainability Programs in the Retail Industry

On-Demand Customization and Channel Strategies

Buyer Valuation Uncertainty and Firm Information Provision Strategies

Selling Innovative Products to Anxious Consumers

Springer Series in Supply Chain Management - Channel Strategies and Marketing Mix in a Connected World
Latest Publications