Marketing Controllership
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23

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Published By Routledge

9781315205366

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Samuel Rabino and Arnold Wright (1984), ‘Applying Financial Portfolio and Multiple Criteria Approaches to Product Line Decisions’, Industrial Marketing Management, 13, pp. 233-40

Marketing Controllership ◽

10.4324/9781315205366-33 ◽

2017 ◽

pp. 357-364

Keyword(s):

Product Line ◽

Multiple Criteria ◽

Marketing Management ◽

Industrial Marketing ◽

Financial Portfolio

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Murali K. Mantrala, Prabhakant D. Sinha and Andris A. Zoltners (1992), ‘Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability’, Journal o f Marketing Research, 29, pp. 162-75

Marketing Controllership ◽

10.4324/9781315205366-30 ◽

2017 ◽

pp. 317-330

Keyword(s):

Resource Allocation ◽

Marketing Research ◽

Allocation Rules ◽

Investment Level

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John C. Mowen and Gary J. Gaeth (1992), ‘The Evaluation Stage in Marketing Decision Making’, Journal o f the Academy o f Marketing Science, 20 (2), pp. 177-87

Marketing Controllership ◽

10.4324/9781315205366-28 ◽

2017 ◽

pp. 291-302

Keyword(s):

Decision Making ◽

Marketing Decision ◽

Evaluation Stage

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George Foster and Mahendra Gupta (1994), ‘Marketing, Cost Management and Management Accounting’, Journal o f Management Accounting Research, 6, pp. 43-77

Marketing Controllership ◽

10.4324/9781315205366-17 ◽

2017 ◽

pp. 117-152

Keyword(s):

Cost Management ◽

Management Accounting ◽

Accounting Research

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Kenneth Simmonds (1981), ‘Marketing Control Will Really Change Your Accounting’, London Business School Journal, 6, pp. 12-13

Marketing Controllership ◽

10.4324/9781315205366-10 ◽

2017 ◽

pp. 45-46

Keyword(s):

Business School ◽

School Journal

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Kenneth Simmonds (1982), ‘Strategic Management Accounting for Pricing: A Case Example’, Accounting and Business Research, 12, pp. 206-14

Marketing Controllership ◽

10.4324/9781315205366-32 ◽

2017 ◽

pp. 347-356

Keyword(s):

Strategic Management ◽

Management Accounting ◽

Business Research ◽

Strategic Management Accounting

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William Boulding and Richard Staelin (1993), ‘A Look on the Cost Side: Market Share and the Competitive Environment', Marketing Science, 12, pp. 144-66

Marketing Controllership ◽

10.4324/9781315205366-22 ◽

2017 ◽

pp. 199-222

Keyword(s):

Market Share ◽

Competitive Environment ◽

The Cost

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, pp. 295-303

Marketing Controllership ◽

10.4324/9781315205366-16 ◽

2017 ◽

pp. 107-116

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The Marketing-Finance Interface

Marketing Controllership ◽

10.4324/9781315205366-12 ◽

2017 ◽

pp. 49-64

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George John and Barton Weitz (1989), ‘Salesforce Compensation: An Empirical Investigation of Factors Related to Use of Salary Versus Incentive Compensation’, Journal o f Marketing Research, 26, pp. 1-14

Marketing Controllership ◽

10.4324/9781315205366-34 ◽

2017 ◽

pp. 365-378

Keyword(s):

Empirical Investigation ◽

Marketing Research ◽

Incentive Compensation ◽

Salesforce Compensation

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