Strategic Customer Management
Latest Publications

TOTAL DOCUMENTS

12
(FIVE YEARS 0)

H-INDEX

1
(FIVE YEARS 0)

Published By Cambridge University Press

9781139057417
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer value creation

2013 ◽  
pp. 79-115
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Value Creation ◽  
Customer Value

Performance assessment

2013 ◽  
pp. 397-434
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Performance Assessment

Strategy development

2013 ◽  
pp. 207-260
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Strategy Development

Organising for implementation

2013 ◽  
pp. 437-496
Author(s):  
Adrian Payne ◽  
Pennie Frow

Multi-channel integration

2013 ◽  
pp. 299-349
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Channel Integration

Enterprise value creation

2013 ◽  
pp. 261-298
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Value Creation ◽  
Enterprise Value

Notes

2013 ◽  
pp. 497-519
Author(s):  
Adrian Payne ◽  
Pennie Frow
Load More ...
Sign in / Sign up

Export Citation Format

Share Document