Readings in Managerial Economics
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9780080196053

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The Foundations of Decision Under Uncertainty: An Elementary Exposition

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50009-2 ◽

1976 ◽

pp. 15-30

Author(s):

JOHN W. PRATT ◽

HOWARD RAIFFA ◽

ROBERT SCHLAIFER

Keyword(s):

Decision Under Uncertainty

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Cost–Effectiveness Analysis: Implications for Accountants

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50027-4 ◽

1976 ◽

pp. 207-216

Author(s):

BARRY G. KING

Keyword(s):

Cost Effectiveness ◽

Cost Effectiveness Analysis ◽

Effectiveness Analysis

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Alternative Rate of Return Concepts and Their Implications for Utility Regulation

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50041-9 ◽

1976 ◽

pp. 351-365

Author(s):

EZRA SOLOMON

Keyword(s):

Rate Of Return ◽

Utility Regulation

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The Borden Case: A Legal Basis for Private Brand Price Discrimination

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50035-3 ◽

1976 ◽

pp. 304-310

Author(s):

M.L. MAYER ◽

J.B. MASON ◽

E.A. ORBECK

Keyword(s):

Price Discrimination ◽

Legal Basis ◽

Private Brand

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Introduction to PART IV Pricing and Market Structure

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50032-8 ◽

1976 ◽

pp. 279-289

Keyword(s):

Market Structure

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A Note on the Firm's Long-run Average Cost Curve

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50026-2 ◽

1976 ◽

pp. 202-206

Author(s):

A. ROSS SHEPHERD

Keyword(s):

Average Cost ◽

Cost Curve ◽

Long Run ◽

Average Cost Curve

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Introduction to PART II Forecasting and Demand Analysis

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50017-1 ◽

1976 ◽

pp. 103-115

Keyword(s):

Demand Analysis

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Application of Capital Budgeting Techniques to Marketing Operations

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50047-x ◽

1976 ◽

pp. 419-426

Author(s):

RICHARD T. HISE ◽

ROBERT H. STRAWSER

Keyword(s):

Capital Budgeting ◽

Marketing Operations

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The Arithmetic of Capital-budgeting Decisions

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50043-2 ◽

1976 ◽

pp. 374-382

Author(s):

EZRA SOLOMON

Keyword(s):

Capital Budgeting

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Conglomerates Revisited

Readings in Managerial Economics ◽

10.1016/b978-0-08-019605-3.50039-0 ◽

1976 ◽

pp. 333-336

Author(s):

D.T. CARROLL

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