Knowledge Management for Sales and Marketing
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Published By Elsevier

9781843346043

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Index

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50020-6 ◽

2011 ◽

pp. 167-174

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Copyright

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50013-9 ◽

2011 ◽

pp. iv

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Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50010-3 ◽

2011 ◽

pp. 131-154

Author(s):

Graeme Smith

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Social Networking ◽

Transfer Of Knowledge ◽

Chain Management ◽

Ordnance Survey

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Case study from British Telecom: supporting a distributed sales force

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50008-5 ◽

2011 ◽

pp. 109-120

Author(s):

John Davies (BT) ◽

Ian Thurlow (BT) ◽

Paul Warren (Eurescom)

Keyword(s):

Sales Force ◽

British Telecom

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Case study from Mars, Inc.: knowledge management in sales and marketing

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50009-7 ◽

2011 ◽

pp. 121-129

Author(s):

Linda Davies

Keyword(s):

Knowledge Management ◽

Sales And Marketing

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The sales and marketing context

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50002-4 ◽

2011 ◽

pp. 25-35

Author(s):

Tom Young ◽

Nick Milton

Keyword(s):

Sales And Marketing

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Appendix – customer buying process

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50019-x ◽

2011 ◽

pp. 161-166

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Acknowledgements

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50017-6 ◽

2011 ◽

pp. xvii

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Front matter

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50012-7 ◽

2011 ◽

pp. i-iii

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Technology

Knowledge Management for Sales and Marketing ◽

10.1016/b978-1-84334-604-3.50005-x ◽

2011 ◽

pp. 85-93

Author(s):

Tom Young ◽

Nick Milton

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