Political Marketing and Management in Ghana
Latest Publications

TOTAL DOCUMENTS

10

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Springer International Publishing

9783319573724, 9783319573731

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_9 ◽

2017 ◽

pp. 175-195

Author(s):

Kwasi Dartey-Baah

Keyword(s):

Modern Democracy

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Political Party Financing and Reporting in Ghana: Practitioner Perspectives

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_6 ◽

2017 ◽

pp. 111-131

Author(s):

Alban S. K. Bagbin ◽

Albert Ahenkan

Keyword(s):

Political Party

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Political Management and Human Resources Practices of Political Parties in Ghana

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_8 ◽

2017 ◽

pp. 155-173

Author(s):

James B. Abugre

Keyword(s):

Political Parties ◽

Human Resources ◽

Political Management

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Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_2 ◽

2017 ◽

pp. 17-33

Author(s):

James B. Abugre

Keyword(s):

Public Relations ◽

Political Communication ◽

Emotional Environment

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Voter Motivations in a Developing Democracy: A Marketing Perspective

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_7 ◽

2017 ◽

pp. 133-154 ◽

Cited By ~ 1

Author(s):

Anas Sulemana ◽

E Y Tweneboah-Koduah ◽

Kobby Mensah

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Change in Party Leadership, Party Brand Image and Voter Choice

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_3 ◽

2017 ◽

pp. 35-68

Author(s):

Kobby Mensah

Keyword(s):

Brand Image ◽

Party Leadership ◽

Voter Choice

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Political Financing and Fund-Raising in Ghana

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_5 ◽

2017 ◽

pp. 97-109 ◽

Cited By ~ 1

Author(s):

Ibrahim Bedi

Keyword(s):

Fund Raising

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Political Party Branding and Voter Choice in Ghana

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_4 ◽

2017 ◽

pp. 69-96

Author(s):

Bedman Narteh ◽

Kobby Mensah ◽

Joyce Nyanzu

Keyword(s):

Political Party ◽

Voter Choice

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Conclusion

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_10 ◽

2017 ◽

pp. 197-204

Author(s):

Kobby Mensah

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Political Marketing and Management: A New Architecture

Political Marketing and Management in Ghana ◽

10.1007/978-3-319-57373-1_1 ◽

2017 ◽

pp. 1-16

Author(s):

Kobby Mensah

Keyword(s):

Political Marketing

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