When Sport Meets Business: Capabilities, Challenges, Critiques
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Published By SAGE Publications Ltd

9781473948051, 9781473984226
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Ambush Marketing in Sport

2017 ◽  
pp. 108-119
Author(s):  
Simon Chadwick ◽  
Nicholas Burton ◽  
Cheri Bradish
Keyword(s):  
Ambush Marketing

The Commodification and ommercialization of Elite Athletes

2017 ◽  
pp. 43-56 ◽  
Author(s):  
Johannes Orlowski ◽  
Manuel Herter ◽  
Pamela Wicker
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Elite Athletes

When Sport Meets Business: A Brief Introduction

2017 ◽  
pp. 3-10
Author(s):  
Rasmus K. Storm ◽  
Ulrik Wagner ◽  
Klaus Nielsen
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