Brand Management
Latest Publications

TOTAL DOCUMENTS

12

(FIVE YEARS 12)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030661182, 9783030661199

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Brand Identity

Brand Management ◽

10.1007/978-3-030-66119-9_5 ◽

2021 ◽

pp. 85-122

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Identity

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Brand Equity

Brand Management ◽

10.1007/978-3-030-66119-9_8 ◽

2021 ◽

pp. 159-180

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Equity

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Introduction to Brand Management

Brand Management ◽

10.1007/978-3-030-66119-9_1 ◽

2021 ◽

pp. 1-20

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Management

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Brand Integration

Brand Management ◽

10.1007/978-3-030-66119-9_6 ◽

2021 ◽

pp. 123-144

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Integration

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Brand Extension

Brand Management ◽

10.1007/978-3-030-66119-9_9 ◽

2021 ◽

pp. 181-205

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Extension

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Brand in the Digital Era

Brand Management ◽

10.1007/978-3-030-66119-9_7 ◽

2021 ◽

pp. 145-158

Author(s):

Emmanuel Mogaji

Keyword(s):

Digital Era

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Ethical Branding

Brand Management ◽

10.1007/978-3-030-66119-9_2 ◽

2021 ◽

pp. 21-42

Author(s):

Emmanuel Mogaji

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Brand Philosophy

Brand Management ◽

10.1007/978-3-030-66119-9_3 ◽

2021 ◽

pp. 43-61

Author(s):

Emmanuel Mogaji

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Contemporary Issues in Brand Management

Brand Management ◽

10.1007/978-3-030-66119-9_12 ◽

2021 ◽

pp. 241-255

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Management

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Brand Positioning

Brand Management ◽

10.1007/978-3-030-66119-9_4 ◽

2021 ◽

pp. 63-84

Author(s):

Emmanuel Mogaji

Keyword(s):

Brand Positioning

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