Introduction to Advertising
Latest Publications

TOTAL DOCUMENTS

11

(FIVE YEARS 11)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781003008729

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertisements shared through traditional media

Introduction to Advertising ◽

10.4324/9781003008729-8 ◽

2021 ◽

pp. 131-155

Author(s):

Emmanuel Mogaji

Keyword(s):

Traditional Media

Download Full-text

Advertisement

Introduction to Advertising ◽

10.4324/9781003008729-2 ◽

2021 ◽

pp. 6-32

Author(s):

Emmanuel Mogaji

Download Full-text

Evaluating the effectiveness of the advertisement

Introduction to Advertising ◽

10.4324/9781003008729-14 ◽

2021 ◽

pp. 245-262

Author(s):

Emmanuel Mogaji

Download Full-text

Introduction

Introduction to Advertising ◽

10.4324/9781003008729-1 ◽

2021 ◽

pp. 1-5

Author(s):

Emmanuel Mogaji

Download Full-text

Offensive or unoffensive

Introduction to Advertising ◽

10.4324/9781003008729-12 ◽

2021 ◽

pp. 213-241

Author(s):

Emmanuel Mogaji

Download Full-text

The theories behind the message

Introduction to Advertising ◽

10.4324/9781003008729-4 ◽

2021 ◽

pp. 35-56

Author(s):

Emmanuel Mogaji

Download Full-text

Advertisements shared through digital and emerging media

Introduction to Advertising ◽

10.4324/9781003008729-9 ◽

2021 ◽

pp. 156-184

Author(s):

Emmanuel Mogaji

Keyword(s):

Emerging Media

Download Full-text

Advertisements reflecting the values of the target audience

Introduction to Advertising ◽

10.4324/9781003008729-11 ◽

2021 ◽

pp. 187-212

Author(s):

Emmanuel Mogaji

Keyword(s):

Target Audience

Download Full-text

Advertising agencies working on the message

Introduction to Advertising ◽

10.4324/9781003008729-5 ◽

2021 ◽

pp. 57-81

Author(s):

Emmanuel Mogaji

Keyword(s):

Advertising Agencies

Download Full-text

The creative elements of advertisements

Introduction to Advertising ◽

10.4324/9781003008729-6 ◽

2021 ◽

pp. 82-128

Author(s):

Emmanuel Mogaji

Download Full-text