Innovative Research Methodologies in Management
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 0)

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2

(FIVE YEARS 0)

Published By Springer International Publishing

9783319643991, 9783319644004

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_1 ◽

2017 ◽

pp. 1-29 ◽

Cited By ~ 1

Author(s):

Simone Di Zio

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Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_7 ◽

2017 ◽

pp. 159-177 ◽

Cited By ~ 1

Author(s):

Jyrki Suomala

Keyword(s):

Service Innovation ◽

Innovation Process ◽

Marketing Campaign ◽

Product Service

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The Futures Polygon Development

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_9 ◽

2017 ◽

pp. 199-216 ◽

Cited By ~ 1

Author(s):

Antonio Pacinelli

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The Knowledge Domain of Affective Computing: A Scientometric Review

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_4 ◽

2017 ◽

pp. 83-101

Author(s):

Maria Helena Pestana ◽

Wan-Chen Wang ◽

Luiz Moutinho

Keyword(s):

Affective Computing ◽

Knowledge Domain

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The Neuroscience Research Methods in Management

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_6 ◽

2017 ◽

pp. 135-158

Author(s):

Jyrki Suomala

Keyword(s):

Research Methods ◽

Neuroscience Research

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Neuromarketing

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_8 ◽

2017 ◽

pp. 179-198 ◽

Cited By ~ 2

Author(s):

Robin Chark

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The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_5 ◽

2017 ◽

pp. 103-133 ◽

Cited By ~ 2

Author(s):

Wan-Chen Wang ◽

Maria Helena Pestana ◽

Luiz Moutinho

Keyword(s):

Data Analysis ◽

Brand Recall ◽

Optimal Data Analysis

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Interactive Scenarios

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_2 ◽

2017 ◽

pp. 31-61 ◽

Cited By ~ 3

Author(s):

Theodore J. Gordon ◽

Jerome Glenn

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Virtual Reality for Marketing Research

Innovative Research Methodologies in Management ◽

10.1007/978-3-319-64400-4_3 ◽

2017 ◽

pp. 63-82 ◽

Cited By ~ 8

Author(s):

Raymond R. Burke

Keyword(s):

Virtual Reality ◽

Marketing Research

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