The Advertising Business: Operations Creativity Media Planning Integrated Communications
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Published By SAGE Publications, Inc.

9780761912392, 9781452231440

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Account Planning: An American Perspective

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n5 ◽

2014 ◽

pp. 41-50 ◽

Cited By ~ 3

Author(s):

Damian O'Malley

Keyword(s):

American Perspective ◽

Account Planning

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Direct Marketing

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n37 ◽

2012 ◽

pp. 375-388

Author(s):

Sidney C. Liebenson

Keyword(s):

Direct Marketing

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Integrated Marketing Communications in Practice

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n35 ◽

2012 ◽

pp. 339-356 ◽

Cited By ~ 2

Author(s):

John Deighton

Keyword(s):

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

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Comparative Advertising

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n24 ◽

2012 ◽

pp. 241-248

Author(s):

Jan S. Slater

Keyword(s):

Comparative Advertising

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Hierarchies of Effect: Advertising Theories

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n21 ◽

2012 ◽

pp. 219-224

Author(s):

John Philip Jones

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Humor in Television Advertising: A Practitioner's View

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n17 ◽

2012 ◽

pp. 175-180

Author(s):

Jeremy Bullmore

Keyword(s):

Television Advertising

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Advertising Agency Compensation Systems

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n12 ◽

2012 ◽

pp. 111-120

Author(s):

Rana S. Said

Keyword(s):

Advertising Agency ◽

Compensation Systems

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Business-to-Business Advertising

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n43 ◽

2012 ◽

pp. 453-462

Author(s):

Beth E. Barnes

Keyword(s):

Business To Business

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Event Marketing

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n41 ◽

2012 ◽

pp. 425-436

Author(s):

Shirley F. Taylor ◽

Peggy H. Cunningham

Keyword(s):

Event Marketing

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Account Planning: A British Perspective

The Advertising Business: Operations Creativity Media Planning Integrated Communications ◽

10.4135/9781452231440.n4 ◽

2012 ◽

pp. 35-40 ◽

Cited By ~ 3

Author(s):

Nicholas Staveley

Keyword(s):

British Perspective ◽

Account Planning

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The Advertising Business: Operations Creativity Media Planning Integrated CommunicationsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By SAGE Publications, Inc.

Account Planning: An American Perspective

Direct Marketing

Integrated Marketing Communications in Practice

Comparative Advertising

Hierarchies of Effect: Advertising Theories

Humor in Television Advertising: A Practitioner's View

Advertising Agency Compensation Systems

Business-to-Business Advertising

Event Marketing

Account Planning: A British Perspective

The Advertising Business: Operations Creativity Media Planning Integrated Communications
Latest Publications