Handbook of Qualitative Research Methods in Marketing
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Published By Edward Elgar Publishing

9781847204127

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

In Pursuit of the ‘Inside View’: Training the Research Gaze on Advertising and Market Practitioners

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00052 ◽

2013 ◽

Cited By ~ 1

Author(s):

Daniel Thomas Cook

Keyword(s):

Inside View

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Reading Ethnographic Research: Bringing Segments to Life Through Movie Making and Metaphor

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00037 ◽

2013 ◽

Cited By ~ 1

Author(s):

Diane M. Martin ◽

John W. Schouten ◽

James H. McAlexander

Keyword(s):

Ethnographic Research

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Stories: How they are Used and Produced in Market(ing) Research

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00020 ◽

2013 ◽

Cited By ~ 3

Author(s):

Gillian C. Hopkinson ◽

Margaret K. Hogg

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Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00008 ◽

2013 ◽

Cited By ~ 12

Author(s):

Eileen Fischer ◽

Cele C. Otnes

Keyword(s):

Consumer Behavior

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The Emergence of Multi-Sited Ethnography in Anthropology and Marketing

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00049 ◽

2013 ◽

Cited By ~ 7

Author(s):

Karin M. Ekström

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Pushing the Boundaries of Ethnography in the Practice of Marketing Research

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00043 ◽

2013 ◽

Cited By ~ 1

Author(s):

Rita M. Denny

Keyword(s):

Marketing Research

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Fielding Ethnographic Teams: Strategy, Implementation and Evaluation

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00028 ◽

2013 ◽

Cited By ~ 5

Author(s):

John F. Sherry

Keyword(s):

Strategy Implementation

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Focus Groups in Marketing Research

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00027 ◽

2013 ◽

Cited By ~ 7

Author(s):

Miriam Catterall ◽

Pauline Maclaren

Keyword(s):

Focus Groups ◽

Marketing Research

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The Monticello Correction: Consumption in History

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00024 ◽

2013 ◽

Cited By ~ 1

Author(s):

Linda M. Scott ◽

Jason Chambers ◽

Katherine Sredl

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Qualitative Historical Research in Marketing

Handbook of Qualitative Research Methods in Marketing ◽

10.4337/9781847204127.00013 ◽

2013 ◽

Cited By ~ 25

Author(s):

Terrence H. Witkowski ◽

D.G. Brian Jones

Keyword(s):

Historical Research

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Handbook of Qualitative Research Methods in MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

In Pursuit of the ‘Inside View’: Training the Research Gaze on Advertising and Market Practitioners

Reading Ethnographic Research: Bringing Segments to Life Through Movie Making and Metaphor

Stories: How they are Used and Produced in Market(ing) Research

Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior

The Emergence of Multi-Sited Ethnography in Anthropology and Marketing

Pushing the Boundaries of Ethnography in the Practice of Marketing Research

Fielding Ethnographic Teams: Strategy, Implementation and Evaluation

Focus Groups in Marketing Research

The Monticello Correction: Consumption in History

Qualitative Historical Research in Marketing

Handbook of Qualitative Research Methods in Marketing
Latest Publications