Marketing Excellence
Latest Publications

TOTAL DOCUMENTS

15

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By John Wiley & Sons, Inc.

9781119208877, 9780470060278

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Doing Well by Doing Good

Marketing Excellence ◽

10.1002/9781119208877.ch12 ◽

2015 ◽

pp. 335-355

Download Full-text

Marketing Measurement Excellence

Marketing Excellence ◽

10.1002/9781119208877.ch1 ◽

2015 ◽

pp. 1-10

Keyword(s):

Marketing Measurement

Download Full-text

Brand Revitalisation

Marketing Excellence ◽

10.1002/9781119208877.ch5 ◽

2015 ◽

pp. 93-153

Download Full-text

Brand Extension

Marketing Excellence ◽

10.1002/9781119208877.ch4 ◽

2015 ◽

pp. 73-91

Keyword(s):

Brand Extension

Download Full-text

Appendix

Marketing Excellence ◽

10.1002/9781119208877.app1 ◽

2015 ◽

pp. 357-358

Download Full-text

Index

Marketing Excellence ◽

10.1002/9781119208877.index ◽

2015 ◽

pp. 359-373

Download Full-text

Creating Loyal Relationships

Marketing Excellence ◽

10.1002/9781119208877.ch8 ◽

2015 ◽

pp. 241-262

Download Full-text

Front Matter

Marketing Excellence ◽

10.1002/9781119208877.fmatter ◽

2015 ◽

pp. i-xiv

Download Full-text

Launching New Brands

Marketing Excellence ◽

10.1002/9781119208877.ch3 ◽

2015 ◽

pp. 29-72

Download Full-text

Internal Marketing: Engaging Employees

Marketing Excellence ◽

10.1002/9781119208877.ch10 ◽

2015 ◽

pp. 295-314

Keyword(s):

Internal Marketing

Download Full-text